Social Media Advertising Case Study - Frugal Weekend and Frugal Getaway (1:29)
This case study shows the power of just one day of social media advertising and how we dominated Digg positioning for the key phrases Frugal Getaway and Frugal Weekend. Social media advertising is all about getting votes and these votes last for years, creating a steady flow of traffic and customers for your business. --- Click for Social Media Advertising Packages!
Google keyword searches on "Frugal" - 550,000 per month
We have inside information that a major advertiser is spending $60 million over the next year on an advertising campaign that uses the key phrase "frugal weekend".*
*This is the long tail strategy in action, where we dominate relatively unused key phrases like "Frugal Getaway" and "Frugal Weekend" that tie into a highly used keyword like "Frugal". We then gain huge momentum as major advertisers latch onto one or more of these key phrases and broadcast our key phrases at no cost to us (in this case, we get $60 million in advertising for our key phrase). The point is that you can use the same strategies that big businesses use for a very small fraction of what they spend, and you can reap the same benefits if you get in early and dominate the web (while you still can).
*Digg.com is just one of many popular social bookmarking sites on the web today. We focus on several social media sites that generate both search engine and social media traffic.
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